Utah Valley Times

Utah County spent $35,308,693 on men's collegiate football teams in 2023, an increase of 48.4% over the previous year, according to the U.S. Department of Education.

This translates to roughly 28.5% of all spending for sports teams at the two universities in the county during the 2023 season.

The average sports expenses at Utah County have grown 190.8% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$35,308,693	28.5%
2022	$23,785,324	24.6%
2021	$18,902,527	24%
2020	$18,851,350	21.5%
2019	$21,180,680	24.2%